Vivet

Vivet is a streetwear brand founded in 2026 by Kai Cenat, the Bronx-born streamer and content creator who became one of the most-subscribed Twitch streamers in history. Cenat began developing Vivet in 2025, documenting his creative process through a secret YouTube channel and a journal he kept while visiting garment factories in Italy to learn production firsthand. The brand was officially unveiled in January 2026 during Paris Fashion Week, where Cenat attended the Louis Vuitton Menswear Fall/Winter 2026 and 424 shows and carried his Vivet journal publicly for the first time. Cenat has framed Vivet as a personal creative project rather than celebrity merchandise, emphasizing the hands-on design process and his time spent learning the craft in Italy. The brand's early reception was mixed, with some fans questioning the authenticity while others noted the intentionality behind the pivot from streaming into fashion.