Puma
Founded in 1948 by Rudolf Dassler, the German sportswear brand Puma quickly established itself as a major force in athletic footwear and apparel. Originally competing directly with Adidas—founded by Rudolf’s brother Adolf Dassler—Puma became known for innovation in soccer, track, and basketball performance shoes. Throughout the decades, the brand built credibility through athletes like Pelé and later through collaborations with musicians, designers, and streetwear labels. For sneakerheads, Puma holds a unique place because of iconic silhouettes like the Suede, Clyde, and Disc System models, all of which helped shape sneaker culture across sports, hip-hop, skateboarding, and fashion. Today, Puma continues blending heritage and modern design, earning respect for both retro reissues and forward-thinking collaborations that keep the brand culturally relevant.
Latest Stories
Puma x Salehe Bembury Soccer Collection: How to Shop
Jerseys, tees, shorts, and a Velum NITRO sneaker are available now on Complex.
Puma x Rosé T7 Track Pants: How to Buy on Complex
The K-pop superstar's Puma collab is available now on Complex.
Puma Suede Crochet: How to Buy
The reimagined classic is now available in Navy and Green on Complex.
Every WNBA Signature Sneaker Ever: 2026 Edition
From Zoom Swoopes to Air Sabrina, and Caitlin Clark's upcoming line, here’s a complete list of every female hooper who scored their own shoe.
Nahmias x Puma Speedcat Collection: How to Buy
The second drop from Doni Nahmias and Puma is here.
The Best TV and Movie Sneaker Collabs of All Time, Ranked
Jurassic Park x Nike Ja 3? Stranger Things x Nike? Yu-Gi-Oh! X Nike Air Max 95? Here are our picks for the best TV and Movie sneaker collabs.
Pokemon's New Puma Collection Releases This Week
Pokemon celebrates 30th anniversary with its latest Puma collection.
J.L-A.L and Puma's Cell Geo Collab Is Available on Complex
Here's how to buy the J.L-A.L x Puma Cell Geo.
Puma Reveals 2026 World Cup Kits Featuring Portugal, Morocco, Ghana and More
A total of 11 nations are represented in the collection, including Senegal, Côte d’Ivoire, and Egypt.
Puma x Represent Capsule: How to Buy
The UK brand reunites with Puma for a refined collection that elevates hoops style into wardrobe staples.
NBA All-Star Sneakers 2026: Release Guide
The '3D' Kobe 6, the Levi's x Air Jordan 3, and more are releasing this weekend.
How to Buy Salehe Bembury's New Puma Velum Colorway
The 'Rhubarb' Puma Velum is releasing on Complex this week.
Anta Acquires 29 Percent Stake in Puma for $1.8 Billion
This deal will make Anta the largest shareholder of Puma.
How to Buy LaMelo Ball's 'Fast & Furious' x Puma Collection
The 'Fast & Furious' x Puma collection is releasing for NBA All-Star Weekend.
Nahmias Brought California's Timeless Swagger Back to Paris
Coming off of the heels of the 'Marty Supreme' merch hype in 2025, Doni Nahmias continued his momentum with his brand's first Paris show in three years.
The Best Sneakers to Buy on Complex for Black Friday 2025
Here are the best sneaker you can buy now for Black Friday on Complex.
'Black Cat' Jordan 4, 'Pearl' Nike Foamposite Pro, and Other Sneakers Releasing This Week
This week's best sneaker releases include the 'Black Cat' Jordan 4, 'Pearl' Foamposite Pro, and more.