Hype Williams
Latest Stories
How Hype Williams Helped Shape Fear of God’s Latest Campaign
We spoke with Hype Williams and Jerry Lorenzo about their new 'Belly'-inspired short film for Fear of God Essentials’ Fall 2025 campaign.
The 50 Best Rap Videos of the '90s
The '90s was a glorious decade for hip-hop visuals. These were the very greatest.

Missy Elliott Rocks Original Outfits From Her Classic Videos in 2024
Elliott rocked the timeless pieces in a montage, also recreating her iconic music videos.

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Hype Williams Reflects on Wu-Tang Clan Hating His "Can It All Be So Simple" Music Video
Speaking with Complex, the legendary music video director admitted the Wu-Tang visual was "the first time I didn't suck."

Jay-Z Clears Up Rumor That He Was Supposed to Play DMX’s Character in 'Belly'
Hov said he hated acting and felt he would get in his own way if he seriously considered acting.

Jay-Z Recalls Hype Williams Quoting Him $1.8 Million for "Sunshine" Music Video: 'Come On, Bro'
The Brooklyn rap legend explained they had to strip down the original idea for "Sunshine" just to fit the budget.

Beauty Icons: Taral Hicks, Charli Baltimore, and Liza Rivera on Their Skincare and Makeup Routines
Beauty icons Taral Hicks, Charli Baltimore, and Liza Rivera talk about their hair and skincare routines, their careers, and their impact.

Tom Brady on Why He’s Not Retiring, the Possibility of Playing at 50, Building the BRADY Line, and More
Tom Brady talks with Complex about his decision to not retire from the NFL, possibility of playing until age 50, building his BRADY apparel brand, and more.

Hype Williams on His Iconic Music Videos, the Legacy of 'Belly,' Working With Tom Brady, and More
Legendary director Hype Williams discusses his latest campaign with Tom Brady, the legacy of 'Belly,' some of his iconic music videos, and more.

8 Things We Learned From Tyler, the Creator's Wide-Ranging ‘All Star Series’ Interview
Tyler, the Creator gave fans a lot to ponder when it comes to NFTs, creativity, inspiration, and much more thanks to a lengthy new interview.

Premiere: Feid Shares Fan-Favorite Single "Vacaxiones" With 'Belly'-Inspired Video
Feid’s new single is one that fans have been looking to get their hands on, and now they can enjoy it in its entirety with a 'Belly'-inspired music video.

Jay-Z's Monogram Cannabis Line Selling Prints From Campaign Inspired by Slim Aarons
The Hype Williams-shot photos are available for purchase now online. The images were inspired by the mid-century work of society photographer Slim Aarons.

Supreme Drops Hype Williams-Directed Ad for Vitra Panton Chair Collaboration
The iconic streetwear brand has reimagined the Danish furniture design—created by Verner Panton in 1959—with its signature logo on a bright red gloss.

Missy Elliott on "She's a B*tch" Video Still Being 'Top Tier' in 2021: ‘Me & Hype & Tim Was Just Decades Ahead’
“She’s a B*tch” is the second single off Missy Elliott’s 1999 sophomore album 'Da Real World.' The track’s video was directed by Hype Williams.

Here's a Look at Jay-Z's Monogram Cannabis Campaign Inspired by Slim Aarons
The campaign was styled by Highsnobiety's Corey Stokes and photographed by Hype Williams, who put his own spin on some of Aaron's most famous photographs.

Kanye West Releases Faith-Based Presidential Campaign Ad
Kanye West, who is still running for president lest Americans forget, has just shared a faith-based campaign ad for his campaign.
