Hugo Boss
Latest Stories
David Beckham Embraces the Seasons Changing in New BOSS x Beckham Campaign
The BOSS x Beckham seasonal edit includes layering perfect for cold weather months.
BOSS Unveils Its Spring Summer 2026 Collection
The iconic brand's spring/summer 2026 Boss Paradox show debuted at Milan Fashion Week.

Hugo Taps Into the F1 World for Its Latest Attempt to Attract the Gen Z Consumer
Hugo set up shop in Miami during F1 weekend to debut its Hugo Garage collection. This is what went down.

How Hugo Is Tapping Into Streetwear to Reach the Gen Z Consumer
With the help of stars like Teezo Touchdown and Swae Lee, and a huge party in Berlin, Hugo launches Hugo Blue.

HUGO Drops Fresh ‘HU-GO1ST’ Statement Sneaker
Arriving as part of the brand’s BOSS offshoot—and subsequent rebrand—the HU-GO1ST sneaker is characterised by a chunky profile and reflective accents.

BOSS and NFL Encourage Fans to ‘Play Like a Boss’ With New Collab Collection
The new collection, available now, sees BOSS linking with the NFL for a wide range of pieces that are designed to help fans "play like a boss."

Watch DJ Khaled Make His Runway Debut With Naomi Campbell at Hugo Boss Show
The Grammy-winning hitmaker walked in Hugo Boss' Spring/Summer 2023 runway show in Miami. Pamela Anderson and Law Roach also appeared in the event.

Best Style Releases: Carhartt WIP x Marni, Timberland x Stüssy, Savage X Fenty, and More
Timberland x Stüssy World Hiker boots, Carhartt WIP x Marni, Savage X Fenty, and more are featured in this round up of the best style releases.

Express the Limitless Ambition of Your Personal Style This Spring
For Spring 2019, BOSS releases a full collection that reflect effortless style and personal expression that keys into their ethos of limitless ambition.

Men Force Wives to Wear Bargain Clothing After Spending Thousands on Wardrobes
Breaking the stereotype that men don't shop (a lot).

Marco Brambilla Unites Nature and Technology in New Fashion Film for Hugo Boss
Renowned visual artist and director Hugo Boss creates a new film ahead of the Spring/Summer 2015 New York Fashion Week show.