Gap
Gap is an American clothing and accessories brand founded in 1969 by Doris and Don Fisher in San Francisco. It helped define casual American style through its focus on wardrobe staples like denim jeans and logo-centric sweatshirts, with its blue box logo becoming an instantly recognizable emblem of accessible, everyday fashion. Its relevance traces back to its role in popularizing classic, no-frills basics that appeal across generations. This focus on timeless essentials has cemented Gap’s place in American retail culture beyond fleeting trends. In recent years, we have seen a resurgence in interest for the brand from younger shoppers, thanks to desirable projects with Kanye West, Sean Wotherspoon, and the girl group KATSEYE.
Latest Stories
The Best Streetwear Collabs of 2026 (So Far)
From Supreme x MM6 to Swatch x AP, these are the best collaborations of the year, so far.
Russell Westbrook Wore Zac Posen-Designed GapStudio to 2026 Met Gala
The Sacramento Kings point guard let the custom blue twill GapStudio suit do the talking, opting to go shirtless underneath.
A Brief History of GAP's Greatest Crossover Moments
From campaigns to collabs, these are some of the defining cultural moments from GAP throughout its history.
KATSEYE x GAP Hoodies: How to Buy
The global girl group is launching limited edition hoodies only available on Complex.
KATSEYE: 11 Things You Didn't Know About the Global Girl Group
From their Coachella debut to their new GAP collection, HYBE and Geffen's girl group KATSEYE has been taking over. Here are 11 things you didn't know about the K-pop inspired group.
Awake NY Founder Says Gap Collaboration Honoring New York Marks 'Full-Circle' Moment
“Growing up in Queens in the ’90s, Gap was part of the everyday uniform," Awake NY founder Angelo Baque said.
Young Miko Reimagines Her Hit "Wassup" With GAP Collaborative Music Video
The Puerto Rican rapper wears the brand's GapSweats in the special campaign video.
The Best Black Friday 2025 Style Deals
These are the best Black Friday style deals of 2025.
9 Outfits You'll See At Every Summer Music Festival
It’s music fest season. Are you a rager or a rocker? Brat or boho?
Gap and Harlem’s Fashion Row Collection Celebrated With San Francisco Event f/ Kehlani and More
The 16-piece collection features the work of A.Potts, BruceGlen, KAPHILL, N’Gai, and Richfresh.
10 New Releases Worth Buying This Week: Kendrick Lamar Super Bowl Merch, le Fleur*, Corteiz & More
Find all the information you need to get your hands on this week's hottest new drops.
How TikToker Julia Huynh’s Viral Search for the Perfect Hoodie Turned into Gap’s First Creator-Led Collab
Huynh’s videos of searching for the ‘hoodiest hoodie’ amassed more than 42 million views. We spoke with the San Jose-based creator on the importance of finding the perfect piece.
10 New Releases Worth Buying This Week: Adidas x Wales Bonner, Mitchell & Ness x Waraire, and more
Adidas x Wales Bonner Superstars, ERL pre-spring ‘25, the hoodiest hoodie from GAP, and more featured in this week’s roundup.
Gap Launches 'Get Loose' Fall Campaign Featuring Troye Sivan
The campaign stars the Grammy-nominated singer-songwriter accompanied by the dance group CDK Company.
Kid Cudi at Bape, Ice Spice at BBC - 9 Musicians Who Had Fashion Jobs Before the Fame
Before these artists made hit records, they worked for streetwear labels and mall retailers. Learn who worked where below.
Gap and Madhappy Team Up to Reimagine Iconic Essentials
The collection goes live on Aug. 2.
Best Style Releases: Tyler, the Creator x Louis Vuitton, Palace x Gap, and More
From Tyler, the Creator's highly-anticipated Louis Vuitton collab to Palace's capsule with Gap, here is a closer look at all of this week's best style releases.
YZY Gap Pop-Up Sale Shut Down by LAPD Over Suspected Theft: ‘This Merchandise Has Been Stolen From Ye’ (UPDATE)
A video showing American Apparel founder Dov Charney, who was hired as the CEO of Yeezy in 2023, informing the crowd the merch was stolen surfaced online.