Asics
ASICS is a Japanese-based sneaker brand known for blending performance technology with comfort and style. Founded in 1949 in Kobe by Kihachiro Onitsuka, the company takes its name from the Latin phrase “Anima Sana In Corpore Sano,” meaning “a sound mind in a sound body.” ASICS built its reputation through high-quality running shoes featuring innovations like GEL cushioning technology, designed to improve shock absorption and support athletes at every level. In recent years, the brand has also become a major force in sneaker culture, with retro models such as the ASICS GEL-Kayano and ASICS GEL-Lyte III gaining popularity among collectors, runners, and fashion enthusiasts worldwide.
Latest Stories
The Most Comfortable Sneakers to Buy in 2026
From the Asics Gel-NYC to the Nike Air Force 1 Low, these are some of the most comfortable sneakers you can buy in 2026.
Asics Hypersync Sneaker: How to Buy
The lifestyle sneaker merging track and wrestling DNA is available now on Complex.
The Top 10 Superhero Sneakers of All Time, Ranked
From Asics inspired by X-Men to Kobes channeling the Joker, these are our picks for the top 10 comic book shoes of all time.
Asics UB13-S GEL-SD LYTE: How to Buy
The unisex Sportstyle silhouette is available on Complex.
The Best Sneakers to Buy for Spring 2026
From Air Jordans to Air Force 1s to Sambas, here's a refresh for the new season.
What Sneaker Is This? A Complex Quiz
Air Jordan? Adidas? Nike? Test your knowledge of sneaker design by identifying these sneakers.
Thom Browne's $450 Asics Gel-Kayano 14 Collabs Release Today
Here's a closer look at the Thom Browne x Asics Gel-Kayano 14 collection.
Asics Gel-NYC Ivory/Forest Night Sneakers: How to Buy
The hybrid running shoe that blends heritage performance with modern streetwear style is available now on Complex.
Hal Studios' Asics Gel-NYC 2.0 Collab Is Releasing on Complex
Here's how to buy the Asics Gel-NYC 2.0.
Only Kith Members Can Buy These Asics Gel-Kayano 12.1s
Here's how to buy these Kith x Asics Gel-Kayano 12.1s.
The Best 2025 Black Friday Sneaker Deals
From Adidas, Nike, and Foot Locker, here are the best Black Friday sneaker deals in 2025.
The Best Sneakers to Buy on Complex for Black Friday 2025
Here are the best sneaker you can buy now for Black Friday on Complex.
Hidden NY's Asics Gel-DS Trainer 14 Collab Is Releasing Again on Complex
Here's how to buy the Hidden NY x Asics Gel-DS Trainer 14.
Every Sneaker Dropping at ComplexCon 2025
Here's a rundown of every sneaker dropping at this year's ComplexCon.
Stefon Diggs' Next Asics Sneaker Collab Drops on Complex This Week
Here's how to buy Digg's Asics Gel-DS Trainer 14.
The Most Comfortable Sneakers to Buy in 2025
From the Asics Gel-Kayano 14, to the Air Jordan 1, these are some of the most comfortable sneakers you can buy right now.
Ronnie Fieg's Asics 'World's Fair' Collection Releases Tomorrow
Here's how to buy the Ronnie Fieg x Asics 'World's Fair' collection.