Air Max 1

The Air Max 1 is a running sneaker released by Nike in 1987 and designed by Tinker Hatfield. It introduced the first visible Air cushioning unit in the sole, transforming sneaker design by combining functional innovation with striking style. The shoe’s mesh and suede upper paired with the exposed Air unit created a distinctive silhouette that bridged athletic performance and streetwear appeal. Collectors prioritize the Air Max 1 for its groundbreaking design detail—the visible Air bubble—which marked a shift in how cushioning was showcased in sneakers. Its cultural relevance traces back to the late ’80s sneaker scene, where it became a symbol of technological progress and style, inspiring countless reinterpretations and collaborations that continue to energize its legacy.

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Sneakers

10 Sneakers We Want Nike To Bring Out of the Vault

Following sneakers like the Undefeated x Air Jordan 4 and 'Galaxy' Foamposite One returning, here are 10 more we want to see come back.

Zac Dubasik

Style

Here's How to Get Travis Scott's Look

Now that 'Utopia<i>'</i> is here, it's time to buy pieces that will help you nail Travis Scott’s look.

Lei Takanashi

Sneakers

The Way the Midsole Crumbles: Air Max Collectors Who Are Racing to Wear Their Sneakers

Air Max Day has become a month-long celebration with re-releases of shoes like the Nike Air Max 90 “Bacon," but what often gets lost are the shoe collectors.

Matt Welty

Sneakers

Most Memorable Air Max Day Releases

Over the years Nike's Air Max Day has spawned several notable releases, here's a rundown of some of the most memorable available now on the GOAT app.

Ian Stonebrook

Latest Stories

Sneakers

'Puerto Rico' Nike Air Max 1 Drops Tomorrow

One of two ice cream-themed colorways are on the way.

Zac Dubasik1145 days ago

Sneakers

Why We Finally Need Air Max Day

Air Max Day might not seem important during the coronavirus outbreak, but here's why people need it this year.

Matt Welty2311 days ago

Sneakers

Nike's Fan-Submitted "On Air" Contest Is Making the Brand Rethink Their Sneakers

The On Air contest has given Nike's fans a chance to create their own dream Air Max sneaker, and it's giving the brand's designers a new insight into footwear creation.

Matt Welty2919 days ago