Less than two months away, the Balmain x H&M collection is proving to be one of the most anticipated releases of the season. After previewing a pair of sneakers from the collaboration, the fast-fashion retailer has posted some new videos offering additional insight into the vision and inspiration behind the collection.
Balmain Creative Director Olivier Rousteing speaks candidly about his childhood in Bordeaux, France and how fashion helped him find his own identity and build his own world. Rousteing also touches more directly on what we can expect from the upcoming collection, which is set to hit select H&M stores on Nov. 11.
“I wanted the collaboration to stay true to my vision of the Balmain house, to the DNA of the house," the designer says. "I wanted to push the boundaries of the craftsmanship. Every fitting, every tailoring, everything to look exactly like my vision of Balmain in H&M.”
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Olivier Rousteing showcased looks from the new collaboration at the Billboard Music Awards.
