The owner behind popular jewelry company TraxNYC confronted another jeweler for allegedly using his name to scam their customers.
The owner, Maksud Agadjani, shared a video of the confrontation, which showed him going up to a person who apparently works for a company named AKAY Diamonds and violently accusing them of fraud.
“Where’s my money?” Agadjani exclaimed in the video. “Motherfucker, you said VVS 14 [karat], and you’re using my name, you bitch. You fucking thief.”
The video continued with Agadjani screaming at the employee and security personnel, who don’t deny his accusations. In a separate video, Agadjani provided more context about the situation.
“This is the receipt of this disgusting company,” he said as he dangled the paper in front of the camera. “They sold my customer their bracelet and ripped him off.”
Agadjani said that the customer wanted jewelry from Trax, but the AKAY Diamonds employee suggested that his products were the same. But Agadjani said he tested the supposed 14-karat gold jewelry from AKAY and found out it’s just 10-karat gold.
“These rats have done this over and over again, and I tolerated it,” Agadjani said.
In another clip of the situation, Agadjani can be seen apparently getting his customer a refund, plus an additional $1,000 for his troubles, while yelling about how awful AKAY Diamonds is.
“Stop being greedy pieces of fucking lying shit,” he said in the clip. “Keep fucking scheming bro.”
In the final video from the situation, Agadjani said AKAY Diamonds’ employees attacked him.
“They tried to strangle me with my own chain because I exposed what they did,” he said, showing pink marks on his neck from the jewelry against his skin.
In 2024, Agadjani faced a lawsuit from 50 Cent, who alleged that the jeweler violated his right to publicity and trademark infringement. At the time, Agadjani promoted a chain on social media that looked very close to one Fif wore.
Fif came after Agadjani online when he saw a post promoting the chain, with the rapper writing, “This was a bad idea. You will regret doing this I promise.”
Fif later shared his own posts about the situation, writing in one, “This fool took my custom piece, copied it, then posted this 7 hours ago using my likeness to sell them. He must don’t know how this works, if he talks to a lawyer they would tell him this is not good.”
