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Travis Scott Links With Artist Jim Joe for Latest 'Rodeo' 10th Anniversary Celebration

La Flame continues the 'Rodeo' celebration by turning a Jim Joe-scrawled whiteboard into a tee.

Travis Scott performing on stage, wearing a black hoodie and a diamond necklace, holding a microphone.
Image via Getty/Barry Brecheisen

Travis Scott’s Rodeo 10th anniversary celebration continues with a new tee made in collaboration with artist Jim Joe.

The name should be familiar to La Flame fans, as Joe, whose past work also includes the cover art to Drake’s 2015 album mixtape If You’re Reading This It’s Too Late and a Yeezus era profile graphic for the artist formerly known as Kanye West, once put his touch on a whiteboard utilized during sessions for Rodeo. As fans may recall, an image of the Joe-scrawled whiteboard landed on Mike Dean’s Instagram at the time.

That image has now been pulled from the archives and turned into a 10th anniversary-commemorating tee, seen below. Head this way to purchase the tee.

The Jim Joe whiteboard tee reveal comes after Travis and Cactus Plant Flea Market unveiled their own Rodeo-focused collaboration, complete with a deep-dive into the archives. Central to that collaboration is a new tee inspired by the Ye-featuring album track “Piss on Your Grave.”

Scott is currently fresh off the release of the second Cactus Jack Records compilation, JackBoys 2. The album, featuring guest spots from Playboi Carti and GloRilla, opened at No. 1 on the Billboard 200 in July. Its predecessor, JackBoys, also opened in the top spot upon its release in the final days of 2019.

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