Telfar, fresh off its futurism-forward approach to responding to heightened demand for its coveted bags, has released a new collection of durags.
The brand's signature durag boasts an extra-long body and ties for "versatile styling" options, as well as a double-sided all-over logo print with a flat center seam, hemmed edges, and woven logo label. Each durag, which comes in multiple color variants, is packaged in a rigid outer box with a silver foil logo.
Speaking to Interview, Telfar Clemens outlined the brand's goals with regards to the durag.
"This durag is meant to be a kind of luxury, and our goal, as always, is even more accessibility and ubiquity," Clemens said in the piece, out Wednesday and also featuring a conversation between Clemens and DonChristian. "We want to be in every braiding spot, barbershop, and bodega in America."
Below, get a closer look at the collection. For purchasing info, click here.
Related Stories
Telfar Responds to Overwhelming Demand With New 'Bag Security Program'
Telfar is aiming to remove the antiquated idea of exclusivity from luxury fashion by giving anyone who wants one the opportunity to buy a coveted bag.
Telfar Clemens Talks Bots, Resellers, and What Actually Caused His Site to Shut Down
Telfar Clemens spoke about the growing demand for the Telfar Shopping Bag, bots, and resellers.
The Best Brands of 2020 (So Far)
From streetwear brands like Supreme and Kith to luxury brands like Dior and LV, here are Complex’s picks for best brands of 2020 (so far).
