LOEWE Launches Limited Edition Capsule With Performance Brand On

The new capsule collection from LOEWE and On is captured in a Gray Sorrenti-led campaign, complete with video, featuring Camila Morrone and Duckwrth.

March 9, 2022

LOEWE has partnered with Swiss performance brand On for a new limited edition capsule collection, sales for which will kick off this week.

Billed as a limited edition collection that’s been uniquely designed “for modern adventure,” the collab was previously teased at this month’s LOEWE Fall/Winter 2022 show.

The partnership’s assortment of outdoor-focused footwear options (including LOEWE-ified takes on the Cloudventure and Cloudrock shoes in five colorways) is joined by ready-to-wear pieces for women and men, including running pants and a waterproof anorak, as well as performance-enabling t-shirts.

For the campaign, LOEWE and On enlisted the photographic services of Gray Sorrenti. Modeling the pieces are Camila Morrone and Duckwrth.

Up top, catch the video component of the LOEWE x On campaign. And below, see a selection of campaign images highlighting select pieces from the new collection. For more info, including how to shop, consult the LOEWE site here.

To revisit LOEWE’s Fall/Winter 2022 men’s show, which originally took place back in January, click here. Also in January, LOEWE launched a Studio Ghibli-celebrating collection centered on the classic 2001 animated film Spirited Away. The collection ultimately ended up being highlighted by Complex as one of the best style releases of the week, joining other January drops from Balenciaga and more.