Lil Nas X Stars in Coach’s New ‘Courage to Be Real’ Campaign

Lil Nas X stars in Coach’s new Courage to Be Real campaign, which includes a short film and official images captured by Petra Collins.

“My whole career has been about breaking down doors, and this campaign represents everything I’ve overcome so far,” X said of his new Coach campaign. “It’s about walking into new chapters of life, new experiences, and new versions of myself, and it’s rooted in authenticity and self-expression—two things I really care about. It was really fun collaborating with Stuart and Petra to bring this to life.”

The Stuart in question is Coach’s Creative Director, Stuart Vevers, who considers both X and Collins to be “artists who have changed the world around them by being themselves.”

Collins’ film gives viewers a visual journey through X’s career thus far by placing the artist in a series of scenarios intended to represent different since-closed chapters in his life. Per a press release, a director’s cut of the short film (the original version of which can be seen above) is slated to be released this week.

See more below via an assortment of official campaign images, all courtesy of Collins.

In September, X kicked off his Long Live Montero tour, complete with a custom Coach wardrobe.

“They truly captured my vision, and everything ties together in the show perfectly,” X, whose appearance in the Courage to Be Real campaign marks his first as a global ambassador for the brand, said at the time.

X is currently fresh off the release of his latest track “Star Walkin,” which also provides the soundtrack to the newly unveiled Collins short.