For Colm Dillane, a.k.a. KidSuper, a lifelong desire to craft a children’s book is at the core of his label’s newly unveiled Spring/Summer 2026 campaign.
The campaign, titled “The Boy Who Jumped the Moon,” was shot across five hand-painted works in Amsterdam and tells the story of a boy with big dreams who’s convinced he can make it to the moon. In pursuit of this goal, the boy puts together multiple makeshift moon-bound machines, with each effort bringing him just a bit closer to his destination.
"I've always wanted to make a children's book. This is kind of that, except the pages walk,” Dillane said in a statement shared with Complex.
As the story progresses, the moon-minded mission expands to include assistance from his community, no doubt moved by his persistence against all perceived odds.
Key characters in the visual story—photographed by Sebastian Boon and featuring set design by Niels Egidius—include Debbie (a “self-appointed scientist”), Giselle (a painter), Larry (also known as “The Pigeon Man”), and more.
"For me, this wasn't just a job,” Boon said of his involvement with the campaign. “I was inspired by the story of the boy and it made me think about my own journey. I wanted everything to feel handmade, so we told the story through five hand-painted worlds. The paintings barely fit inside his studio, but somehow that made them feel even more right.”
Per Boon, the campaign is aimed at “everyone who carries a dream.” It also speaks to the power of dreams united, with Boon noting that “magic happens” when dreamers are brought together.
Get a closer look below.
