Exclusive: Here's a First Look at New BAPE by KidSuper Campaign Starring Kai Cenat

Past and future boldly collide in BAPE by KidSuper, a new collection under the BAPE COLLECTIVE banner. The collection, billed as a “co-creation,” previously made its debut at KidSuper’s Fall/Winter 2025 show in Paris. Today, the world is getting an exclusive first look at the accompanying campaign for the A Super Ape collaboration starring Kai Cenat.

For KidSuper founder Colm Dillane, the moment marks a full-circle one of the highest order. As longtime fans will note, Dillane’s early years saw him screenprinting shirts for those in long BAPE lines. The campaign acknowledges this history and features Cenat with his friend Ray, Dillane himself, Kayo Martinas young Colm, and Adam Sevani.

“I used to sell T-shirts to the BAPE® line in high school—I even made bootleg BAPE® shirts in my friend’s basement,” Dillane said in a press release. “Fast forward 15 years, and now it’s a full-circle dream to be collaborating with them. Working with BAPE® is one of those surreal moments where something you imagined as a kid actually becomes real. I hope you can feel that when you see the product.”

BAPE® CEO Mahmoud el Salahy added, “From East to West, the outliers shaping culture share a mindset — fearless expression. Today, we celebrate that belief alongside generational talent Colm Dillane as we launch the BAPE® by KidSuper collection as a co-creation that celebrates the past, present, and future of the brand.”