Informa Markets Fashion has launched what it bills as a “unique retail concept” aimed at putting historic pieces in the hands of consumers amid the 2022 edition of PROJECT New York.
In a statement, Edwina Kulego—who serves as VP of the International and Men’s divisions of Informa—said the pop-up (formally known as Art, Artists, and Artisans) will give visitors the unique chance of acquiring one-of-a-kind pieces including items from the archive of Maurizio Donadi. Additionally, visitors can expect exclusive drops from various brands.
“This year’s edition of PROJECT New York is intentionally designed to be a true reflection of the times, featuring a highly curated collection of men’s contemporary and gender fluid brands and, for the first time at PROJECT, bringing the consumer into the fold,” Kulego said.
The Art, Artists, and Artisans pop-up experience opened Monday and will also be available to experience on Tuesday, July 19, from 9 a.m. to 4 p.m. local time.
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