Ice Spice and PinkPantheress lead the latest campaign from SKIMS.
Joining the “Boy’s a Liar Pt. 2” hitmakers in the Vanessa Beecroft-shot campaign images are Nessa Barrett and RAYE. As SKIMS co-founder Kim Kardashian explained in a statement released Monday, these artists each represent the larger aim behind the shapewear brand’s new chapter.
“I’m excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists,” Kardashian, who also serves as creative director of the SKIMS brand, said. “Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE are super talented women and truly reflect our SKIMS community.”
Below, see a selection of images from the campaign. This Thursday, SKIMS is launching the new Everyday Sculpt collection boasting a range of lightweight pieces. In the words of current campaign star Ice Spice, “SKIMS just gets it and makes me feel extra snatched.”
Last month, SKIMS enlisted SZA for a campaign shot by Greg Swales. Revisit images from that tour-aligned drop here.
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