California and the South of France come together in the latest collection from Givenchy.
Speaking on the impetus behind the new Givenchy Plage collection, the rollout for which stretches into next month, creative director Matthew M. Williams pointed to the unique “natural beauty” of Le Clos Fiorentina.
“The light is different in the South of France: Monsieur de Givenchy loved Le Clos Fiorentina for its protected, natural beauty and a relaxed elegance that was a world away from his busy life in Paris,” Williams said. “For Givenchy Plage, I wanted to explore that lifestyle through light and color, especially the pearly pink façades that are so typical of that region.”
The campaign images for the new collection show this fusion, which also marks a collision of the past and the present, in full action via photographer Drew Vickers. See more below.
Related Stories
The Brand Names You Should Know How to Pronounce
From Aime Leon Dore and Stussy to Bottega Veneta and Cartier, here are the top fashion brands and designers you should know how to pronounce.
Givenchy Drops TK-MX Sneaker Models for Spring/Summer 2023
The label's creative director Matthew M. Williams unveiled the men's designs on the runway last year. The women's models will be available next month.
Pusha T Talks Clipse Reunion, ‘Gangsta Grillz’ Mixtape, and More at Givenchy’s Fall/Winter 2023 Men's Show
Pusha T spoke about Grammys competition, 'Gangsta Grillz' mixtape, Clipse reunion, and more after Givenchy's Fall/Winter 2023 show in Paris.
