Eric Emanuel has been enlisted to commemorate the return of Gatorade’s "Is it in you?" slogan with a new collection.
The New York-based, shorts-focused brand is launching a limited edition run of pieces through Gatorade’s iD membership platform on June 11 at 10 a.m. ET. Featured in the limited drop are a t-shirt and bottle, as well as a shorts and towel combo. The back of the shirt features the "Is it in you?" tagline, while the shorts prominently feature a familiar sweat-inspired design billed as "a reminder" of the hard work required for athletes to truly excel at what they do.
Get a closer look below.
In May, Michael Jordan provided narration for a Caitlin Clark-featuring video, seen below, that further celebrated Gatorade’s revival of the once-ubiquitous motto. Soundtracking the clip is "FE!N," a highlight from Travis Scott's 2023 album Utopia boasting an unforgettable performance from Playboi Carti that was earlier this year brought to the Grammys stage.
Also in May, Eric Emanuel opened a new store in the Hamptons. See for yourself.