DJ Khaled is the face of a new collaboration between SNIPES and MCM, launching Friday.
The limited-edition capsule places Miami at the center of its story and features zip-up hoodies, resort shirts, joggers, backpacks, belt bags, and more. Prices for the apparel pieces start at $149.99 for sweatshorts and run up to $599.99 for bomber jackets, while accessories range from $350 to $800.
In the words of SNIPES CEO Dennis Schröder, the pairing is intended to make “a bold statement” by furthering the brand’s mission to keep raising the bar.
“Bringing a luxury brand with such a rich heritage into street culture and making it accessible to our community shows what’s possible with creative vision and the right partners,” Schröder said in a press release. “By rethinking partnerships and taking the step outside of the box, we are pushing boundaries while always staying true to who we are.”
Sung-Joon Kim, MCM’s Chief Visionary Officer, echoed this excitement.
“This collaboration with SNIPES is a bold fusion of luxury and street culture, celebrating fearless self-expression and shared creative values,” Kim said. “At MCM, we thrive on rewriting the rules through innovation and craftsmanship, and this partnership ignites that spirit with dynamic energy and global impact.”
To ring in Friday’s rollout, SNIPES and MCM are hosting a special launch event at the We The Best and SNIPES store in South Beach. Pieces from the collection are available stating today via select SNIPES and MCM stores, as well as through each brand's official online shops.
Below, get a closer look at the collection.
