For many, travel and Chipotle go hand in hand. Enter the latest capsule from the Shay Mitchell-founded BÉIS, which aims to ease the pain of holiday travel while keeping one’s Chipotle order fresh for the journey.
Per BÉIS CEO Adeela Hussain Johnson, those behind the travel brand are “longtime Chipotle fans,” making this collaboration a natural fit.
“Our goal was simple: create elevated silhouettes inspired by real Chipotle takeout habits that become an authentic part of superfans' rotation,” Johnson said. “We’ve taken the function and the art of carrying your essentials to the next level. After all, during the busy holiday season and beyond, having your Chipotle burritos and bowls with you hands-free is a must.”
The 11-piece capsule, dubbed The To Go Collection, will first launch on the BÉIS app on Dec. 8 at 6 a.m. PT before hitting the official BÉIS site at 9 a.m. PT. The first 5,000 orders in the U.S. and Canada will include a code for a free Chipotle entrée. For those with Christmas-timed shipping concerns, be sure to place your orders no later than Dec. 16.
“Chipotle is the last stop on the way to the airport and the first stop after landing for many of our fans,” Chris Brandt, president and chief brand officer at Chipotle, said. “’The To Go Collection’ is a stylish way to take real food with you whether you're traveling across the country or just around the block."
The collection includes the Chipotle Rollers, the Take Out Tote Bag, the Burrito Holder Sling, the Guac Cup Bag Charm, and more. Get a closer look below.
Further commemorating the launch is a special pop-up event at Chipotle Larchmont in Los Angeles. The pop-up, aptly named Destination BÉISpotle, opens Dec. 6 at 2 p.m. local time and wraps its run the following day.
