Pharrell's BBC ICECREAM has announced the launching of a new interactive experience in which fans will have a shot at landing their design on a t-shirt.
Launching Friday, the brand will be hosting a live t-shirt design contest via their official Instagram. The contest's rules are decidedly simple:
For additional info, peep the N*E*R*D-nodding flyer below:
Earlier this week, the Billionaire Boys Club team dropped the second edition of the Isolation Tapes playlist on Spotify:
BBC was also recently profiled in Complex's rundown of Who Owns Your Favorite Fashion Brands alongside Kith, Yeezy, Supreme, Rhude, and more. This year, the brand—founded by Pharrell and NIGO®—turns 17 years young. Thanks to some stake buyback shuffling in recent years, Pharrell is now in full control of the brand, as NIGO®’s focus had moved to A Bathing Ape around the time of the brand’s tenth anniversary.
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