La Fam Amsterdam has revealed its lookbook for SS23.
The streetwear brand will be debuting its first seasonal collection this year. The pieces will include a varsity jacket, bomber jacket, body warmer, baby tees, and more. Items will range in price from $98 to $196. Followers will also see the brand’s mascot, Rico making a major appearance in the collection.
“Still not afraid of using bright and youthful designs, La Fam is making steps to mature from playful kids to creative young adults,” a press release from the company says. “With use of some more neutral colours and silhouettes in this Summer collection, they want everyone to still embrace their inner child. But with that, also feel like they aren’t stuck in adolescence and can embrace their childlike nature in their growth.”
Models in the lookbook pose in front of a handmade storefront, which signifies La Fam being “a home to creatives,” the press release says. “In a world where it is easy to see each other as competitors, it should be a doorway to embracing each other’s creativity.”
The collection will be arriving throughout April and in the upcoming weeks. Drops will be announced on La Fam’s Instagram. In the meantime, check out some pieces from the collection below.
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