Montreal-based streetwear brand Atelier New Regime recently dropped their Championship Collection. A celebration of their growth as a brand, the new collection is an ode to hard work, dedication, and resilience.
The collection includes a re-working of the “Hometown Heroes” bomber jacket that was originally released in 2016. The highlight of the collection is a 4-karat yellow gold "Championship Ring," which is embellished with the Atelier New Regime logo.
"It ain’t about the size of your team but how well they can play together,” says New Regime's co-founder and creative director Koku Awuye about the collection. “Finding good players is easy; getting them to play together is a different game."
The full collection can be viewed on the Atelier New Regime website.
Related Stories
Atelier New Regime and Havana Club Unveil Collab Inspired by Resilience
New Regime co-founder Koku Awuye talks about the new collection and the many changes and obstacles his brand has faced in 2020.
Atelier New Regime Toasts "The Birth Of A New Regime" for FW20
"We’ve worked so hard to get to this point, and now we’re about to take over," says Atelier co-founder Koku Awuye.
24 BIPOC-Owned Canadian Fashion Brands to Shop This Season
Support these homegrown brands owned by Black, Indigenous, and other people of colour while you do your holiday shopping.
