The Hundreds, the L.A. streetwear brand, is going in an interesting direction in its latest collab: towards your stomach.
The brand has announced a joint effort with Chet’s, the Thai-Americana diner at London hotel The Hoxton, Shepherd’s Bush. The London folks are joining forces with their California equivalents, The Hoxton's LA hotel and Chet's chef Kris Yembangroong's Los Angeles spot Night+Market. Together with The Hundreds, they're putting together a "bespoke diner-style menu" and a capsule clothing and merch collection.
The menu features dishes with contributions from both sides of the pond. The cheeseburger, called "The Hundreds Stacked," ($22) is an "LA-style smashburger" invented by the team at The Hundreds, but topped with a Johnnie Walker-infused burger sauce by the folks at Chet's.
That spirit of collaboration extends to the diner-style, milkshake-featuring t-shirts ($50), as well as the merch, which includes mugs ($30) and a custom skate deck ($140). Also on the menu are malted milkshakes ($17) in a variety of bespoke Johnnie Walker-enhanced flavors like Banana Blvd and Pineapple Cruiser; and Night+Market's contribution, Khao Soi Queso Loaded Fries ($13).
The collab runs throughout September at The Hoxton, Shepherd’s Bush and The Hoxton, Downtown LA. Check out the food, clothes, and merch below.
