Mountaineering apparel brand Klättermusen has just launched its very first collaboration in its 50-year run, with renowned Swedish textile artist Britta Marakatt-Labba.
Centred around the shared values of craftsmanship, heritage and devotion to the environment, the collaborative range focuses on Marakatt-Labba’s embroidery which is inspired by Sámi mythology and its rich storytelling culture. Showcased in a lookbook featuring locals in Kiruna, Sweden, the collaboration includes a carefully considered line-up of outdoor-style backpacks, caps, sweatshirts, outerwear, tank tops and more.
Ida Holmen, Klättermusen’s global head of marketing, said: “At Klättermusen, the pioneering spirit and craftsmanship upon which the brand was created is still very much at the heart of our values. In this collection, Britta’s vision has brought to life the Klättermusen spirit and heritage that we hold so dear. This first collaboration marks a special moment in the brand’s history and Klättermusen is thrilled to find a partnership with Britta that feels as natural as it is special.”
Britta Marakatt-Labba said of the partnership: “As somebody who enjoys spending time in the mountains, creating a collection with Klättermusen felt like a perfect fit for me. I wanted to work with these images of nature, to preserve storytelling that can be shared with the generations that come after us—not just the Sámichildren and youth, but others too. We have a rich tradition of storytelling and I am excited to be working with a brand that has a shared belief in the importance of heritage.”
You can cop Klättermusen’s collab with Britta Marakatt-Labba online now.
