Gramicci has just delivered its Spring/Summer 2024 lookbook, showcasing a line-up of practical and versatile staples elevated by vibrant colours, bold prints and seasonal utilitywear.
Shot in London, the vibrant lookbook unfolds across some of the capital’s alternative landmarks where adventure-seeking city-dwellers see out the long summer days. Encapsulating the brand’s countercultural spirit, Gramicci’s 40-year-old design philosophy is reflected by unearthing the nostalgia of drawn-out school holidays full of mischief and madness.
The collection includes technical waterproof jackets and UPF Shield tops, which offer protection from this country’s inclement weather. Elsewhere, fabrics such as organic twill and rugged canvas are used to create pieces with smart mountaineering utility features alongside durable nylon in vivid colours and packable designs.
A selection of Gramicci’s climbing and swim shorts round out the range, arriving in an array of new and classic colour and print options, from pigment dyes to seasonal patterns.
You can cop the Gramicci SS24 collection now from the brand’s webstore.