Key Takeaways
- This feature traces how hunting and military-born camouflage evolved into a streetwear staple, with brands remixing it from a tool of concealment into loud, identity-driven statement pieces.
- It spotlights era-defining custom patterns like BAPE’s 1st Camo, CLOT’s Alienegra, Undercover’s skull camo, and Pharrell’s Damoflage for Louis Vuitton, showing how each reinterprets the motif through logos, art, or political imagery.
- From legacy labels like Stussy, Supreme, and Maharishi to newer forces like KidSuper, Denim Tears, Fugazi, and Concrete Boys, the piece maps a global, decades-long lineage of original camos across tees, bags, suiting, and performance gear.
Adopted from hunting and military gear, camouflage is a timeless pattern that has permanently weaved its way into streetwear. Countless brands like WTAPS have featured the classic camo patterns like woodland, desert, Realtree, and tiger stripe across pieces for decades. But many brands have also taken it one step further and actually created their own original camouflage patterns.
Ironically, these remixed prints don’t keep you hidden in plain sight, they turn everyday garments into statement pieces. From BAPE’s iconic 1st Camo to newer flips from top names like KidSuper and Denim Tears, we ran through some of the most notable examples of unique camouflage patterns in streetwear history.
Shop a curated selection of camo pieces on Complex here.
Stone Island
Debuted: 1980s
Stone Island has gained a reputation for its experimental approach to fabrication. On numerous occasions, that’s resulted in inventive camo items. Innovations have ranged from color-changing “Ice” camo to bold colors of its Heritage Camo that date all the way back to the ‘90s to thermo-sensitive iterations debuted in the 2010s. There’s dozens of options to choose from in the Stone Island archive.
Maharishi DPM (Disruptive Pattern Material)
Debuted: 1994
The London-based streetwear label is built on the exploration of camouflage as an art form, not as militaristic expression. Its founder Hardy Blechman even wrote a book on the subject in 2004. Maharishi’s positive spins on the pattern have included peace signs, Bonsai trees, dragons, and more.
A Bathing Ape (BAPE) 1st Camo
Debuted: 1996
The most iconic camo pattern in the history of not just streetwear, but fashion as a whole. It is also one of the oldest. Since 1996, A Bathing Ape has prominently featured its green and yellow 1st Camo pattern. This camo gets its distinction by weaving warped Ape Head logos into the earth-toned clouds. By 2004, the brand built upon its popular camo lineup with the introduction of colors like red, purple, and blue. Dozens of collaborators have lent their logos to one-off versions for limited drops. To this day, each BAPE flagship store sells exclusive items covered in distinct 1st Camo colorways. The most coveted pieces are the Shark hoodies and T-shirts, but BAPE’s camo has been featured across random items like sleeping masks and Pepsi cans.
Futura x Zoo York
Debuted: 2002
Futura has lent his art to camo patterns multiple times throughout his storied career. One of the best examples came in 2002 when his Pointman figure donned a series of camo pieces made in collaboration with Zoo York like technical jackets to skate decks.
Undercover Skull Camo
Debuted: 2003
Jun Takahashi’s Undercover is most known for its skull camo print, which has been reinterpreted in numerous ways across the brand’s history. One of the more polarizing examples was part of the brand’s AW2003 “Paperdoll” collection, which was a critique on the current state of the world post 9/11. Various pieces featured distorted images of George W. Bush and Osama Bin Laden woven into the eye-catching print.
LRG
Debuted: 2004
LRG’s Leaf Camo remained a constant in its arsenal for years. The play on the brand’s ethos of planting seeds and growing an organic community has been featured across everything from hoodies to cargo shorts.
Billionaire Boys Club
Debuted: 2000s
Everyone is familiar with BBC ICECREAM’s vibrant “Diamond and Dollar” print hoodies that defined 2000s streetwear. The brand also created its own futuristic take on camo. Aptly dubbed “Space Camo,” illustrations of planets and spaceships livened up the earth-toned visuals.
Clot Alienegra
Debuted: 2007
One of defining motifs of Edison Chen’s CLOT has been the Alienegra camo pattern. Originally featured on a series of graphic T-shirts in 2007, the futuristic motifs were repurposed into an all-over print shortly after. Over the years, the brand has released capsules covered in the print in a variety of colors. It’s even be remixed by renowned artists like KAWS for limited edition collabs.
Takashi Murkami x Louis Vuitton Monogramouflage
Debuted: 2008
Five years after the debut of the era-defining multicolored monogram collection, Takashi Murakami and Louis Vuitton unveiled their latest creation, Monogramoflage. As the name suggests, the brand new pattern added a contemporary edge to Louis Vuitton’s classic monogram print used on its leather goods by integrating a wavy camo pattern. To this day, the bags are still highly collectible, and have been spotted on everyone from Kendall Jenner to Travis Scott.
Stussy x Haze
Debuted: 2010
The OG streetwear brand has explored various takes on camo throughout its 40-plus-year history. Most of them come by way of collaborations. Some of the best come from a 2010 collab with well-known graffiti artist HAZE. Caps and messenger bags donned the classic print merged with a repeating stars pattern.
Supreme x Comme des Garcons SHIRT
Debuted: 2013
Supreme has incorporated camouflage into its collections pretty much since its inception in 1994. One of the greatest examples of an original camo came in 2013 through its incredible Comme des Garcons collab. Various pieces featured a digi camo print subtly remixed with the addition of black polka dots. The brand has done many since, but this remains one of Supreme’s best luxury fashion collabs to date.
N.E.R.D. x Adidas
Debuted: 2017
At ComplexCon 2017, N.E.R.D. reunited to promote its first album in seven years, No One Ever Really Dies. To mark the occasion, they also released a wide assortment of merch. Some of the most memorable items from the drop were the colorful performance pieces made in collaboration with Adidas that featured an original pattern of human silhouettes from Korean artist Buzcha.
KidSuper Face Camo
Debuted: 2018
KidSuper’s Colm Dillane got his start selling bootleg BAPE T-shirts as a teenager in New York City, so it’s only right that he created his own original camo print once he formally established his own brand. KidSuper’s Face Camo is an amalgamation of paintings by Dillane that has become a consistent piece of the brand’s offerings since it made its debut in 2018. In an incredible full circle moment, the Face Camo print was featured on a series of BAPE pieces as part of their 2025 collab. Dillane has even said that Face Camo is, “one of the best camos ever.” We’ll let you decide.
FTP x Fuct
Debuted: 2022
If there are two brands that exemplify the rebellious, unapologetic roots of streetwear, they are Fuct and FTP. Hailing from two different eras, the two brands linked up in 2022 for an official collab. The hero items were a series of desert camo pieces that hid each brand’s respective logos within a desert camo print.
The Hundreds x Eastpak
Debuted: 2022
The Adam Bomb is one of the most iconic logos in streetwear history. So, it was inevitable that it was going to be utilized in an all-over print eventually. Taking some pages out of the BAPE playbook, The Hundreds has spliced their signature emblem into camo across backpacks and bags for it Eastpak collab in 2022. We’re just surprised it took so long.
Fugazi
Debuted: 2023
Fugazi is a modern streetwear brand that frequently references classic military silhouettes and iconography. True to the origins of streetwear, it has also become adept at logo flips and keying in on specific references from its predecessors. One such example is the Battledress cargo pant from its “Twas Him” collection in 2023 that weaved images of Donald Trump and Vladimir Putin into the camo in similar fashion to Undercover’s pieces from two decades prior.
Eric Emanuel
Debuted: 2023
Eric Emanuel has made mesh shorts that looked like Persian rugs, Hawaiian shirts, and NYC skylines. So, of course he’s also covered his signature item in some camo, complete with abstract “EE” logo hits throughout.
Louis Vuitton Damoflage
Debuted: 2024
To mark his first collection as the creative director of Louis Vuitton Men’s, Pharrell debuted Damoflage. The print was featured across leather goods and apparel, including a series of matching suits worn by P and his entire family to the runway show on the Pone Neuf in Paris. As the name suggests, Damoflage reimagines LV’s Damier check print as camo. The new pattern has been a constant in every collection since to varying degrees and has undoubtedly been a defining elements of the Pharell-V era.
Denim Tears
Debuted: 2024
Denim Tears’ Cotton Wreath is one of the defining symbols of modern streetwear. Tremaine Emory has continued to find inventive ways to implement the print drop after drop. In December 2024, he combined it with colorful camo patterns across zip hoodies and sweatsuits. The campaign even featured UK artist Slawn. Denim Tears ran it back in August 2025 for summer pieces like mesh jerseys and shorts.
Glo Gang
Debuted: 2010s
Chief Keef’s Glo Gang is another rapper-owned clothing label that has been splashing its own unique camo print across pieces for years. Similar to the OG BAPE print that inspires many of the examples on this list, the Glo Gang sunburst logo is fused with a traditional camo print in a variety of colors.
Geek Out
Debuted: 2020s
Tokyo’s Geek Out isn’t necessarily inventing any new patterns, but they are having a ton of fun re-imaginging classic camo prints with vibrant colors and experimental fabrications. Unsurprisingly, founder Naoki “Chokkan” Wada is heavily influenced by Stone Island founder Massimo Osti. Geek Out’s most notable pieces to date are its series of heat-reactive camo balaclavas that change color. They’ve even designed some for Supreme.
Concrete Boys
Debuted: 2025
A huge collector and fashion nerd in his own right, Lil Yachty decided to follow in the footsteps of so many brands before him and unveil a camo print of his own in 2025. The camo, which incorporates the Concrete Boys logo throughout, was placed across cargo pants and hoodies.
