The fashion industry is an odd beast; it's confusing, information-heavy, fast moving and simultaneously one of the best industries you can be a part of. Trade shows kind of embody what makes the industry so fantastic. They feature hundreds of brands, all showing their wares from forthcoming collections to buyers and press alike, hoping to open accounts in new stores and feature in magazines.
This season, we headed to SEEK Berlin to see what was coming up, and to see if we could find any new brands to fall in love with, so scroll to see our highlights.
The fashion industry is an odd beast; it's confusing, information-heavy, fast moving and simultaneously one of the best industries you can be a part of. Trade shows kind of embody what makes the industry so fantastic. They feature hundreds of brands, all showing their wares from forthcoming collections to buyers and press alike, hoping to open accounts in new stores and feature in magazines.
This season, we headed to SEEK Berlin to see what was coming up, and to see if we could find any new brands to fall in love with, so scroll to see our highlights.
Heresy
A young label, Heresy was started by two guys from South East London, and they specialise in really great and simple graphic T-shirts and jumpers. It's always good to see young labels at these shows, but these guys stood out thanks to their really strong graphic identity, and like their graphics suggest, don't we all just need to chill?
Soulland
Soulland are a mainstay in our hearts here at Complex UK. Silas and Jacob are class boys, who have one of the strongest labels in the current Scandi revolution, and they have killed it with the forthcoming season—as we stated in our LC:M roundup. But one of the most exciting prospects is their collaboration with 66North, which you can see a sneak peek of above. And yes, that's 3M on those pinstripes.
Ideal Cap Co.
While one company appears to have a hold on the vintage-style wool cap market, there are other companies who deserve their plaudits, and one of those is Ideal Cap Co.. With a history that rivals most other companies, Ideal don't just work with brands and labels, they have licenses for amateur baseball teams across the U.S., as well as from teams formed inside prisons, back in the day. They even make Springfield Isotope hats for any Simpsons fans out there. Colourful, different while still maintaining status as a style staple, it's not hard to see why these guys made our list.
Reebok Classics
Is there much to say here? You can't really fault the work that Reebok Classics have been doing in the past few years, and let's just say the forthcoming collabs are HUGE. Save those P's.
Boxfresh
Boxfresh is one of those brands that's probably got a cultural touchpoint under its belt that you'll recognise, even if you didn't necessarily know it comes from Boxfresh, whether that's providing the majority of the clothes for the iconic Kidulthood or it's "We Are You" campaigns back in the day, and it's good to see such a brand still out here making quality products. Their new footwear range is still rooted in urban inspirations, with architecture playing a huge inspiration in the constructions and silhouettes, along with materialisations that mean they can stand up to pretty much anything you can throw at them. And they've still got plenty of offerings that feature their trademark thin sole, if you're an old-school kinda guy.
Daily Paper
Daily Paper was born in 2010, and draws heavily on African influences, infusing them into menswear staples with a streetwear sensibility that can slot into any wardrobe. Heavily recommended that you check these guys out.
K-Swiss
K-Swiss are bringing back some absolute belters from the archive this year to celebrate their 50th anniversary, and the above are just two of them. This year will also see the return of the twisting tongue line, which, if you remember them the first time round, will certainly excite you. Rocking one tongue twisted and one regular made you the absolute shit at the school disco back in the day, don't even front.