KEEN has stepped deeper into the fashion space by partnering with New York label 18 East on a new collaboration that blends outdoor performance with craft-focused streetwear.
The two brands have teamed up to rework KEEN's Jasper Zionic silhouette, delivering a limited-edition sneaker that merges trail-ready function with elevated design. The project brings together KEEN’s technical foundation and 18 East's emphasis on global craftsmanship and storytelling.
"This partnership reinforces that mindful fashion can also be visually sharp and street-relevant," Blaine Conrad, KEEN’s vice president of product, said in a press release. "By combining KEEN’s outdoor utility with 18 East’s textured, hand-touched aesthetic, we’ve created a versatile silhouette that feels personal, functional, and deeply human."
Originally inspired by climbing culture, the Jasper Zionic is known for its hybrid build, combining hiking performance with everyday wearability. For this version, 18 East founder Antonio Ciongoli leaned into its versatility, designing a shoe that works just as well on the trail as in the city.
"My favorite thing about the KEEN Jasper Zionic is its versatility," Ciongoli said in a statement. "It looks as equally at home hiking Vermont's Long Trail as it does while grabbing coffee near our New York studio."
The updated sneaker features a mix of ballistic nylon and soft suede, along with reflective embroidery inspired by traditional Rajasthani stitching techniques. The use of 3M thread adds both a visual element and practical visibility, bridging heritage craftsmanship with modern performance.
Additional design details include a reworked toe panel for a subtle T-toe look, an oversized heel pull stamped with 18 East branding, and a rugged outsole built for traction across varied terrain. KEEN's signature features — like its contoured fit, impact-absorbing heel design, and eco-conscious odor control — remain intact.
The KEEN x East 18 Jasper Zionic will be available on April 17 through KEEN, 18 East, and select retailers in limited quantities.
