YG is a busy man.
Weeks after kicking off his North American Tour, the Compton-born rapper found the time to take over Fred Segal. His lifestyle brand hosted a special pop-up Friday night at the retailer’s Sunset Boulevard location, where fans and friends celebrated the launch of the “4Hunnid for Fred Segal” collection.
Attendees got the chance to view the collaborative range, which included streetwear staples like leather varsity jackets, graphic tees, and hoodies, as well as twill blazers, wool button-ups, knitwear, and polos.
“Where the streets meet the strip, the collection combines west coast street culture and the quintessential L.A. nightlife of the past,” the brand wrote in a press release.
The 4Hunnid for Fred Segal collection can be purchased now at the FS website. Pieces range from $50 to $1,000 and will be available through Feb. 28. You can check out photos from the event below.
YG’s The Red Cup Tour began last month in Denver, Colorado, and will include stops in San Diego, Phoenix, and Toronto, before concluding Feb. 23 in Honolulu.
YG’s most recent show went down at the Kia Forum in Los Angeles, where he surprised the sold-out crowd with guest appearances by Mustard, 2 Chainz, Big Sean, Tyga, Roddy Rich, Ty Dolla Sign, and Blxst.
Related Stories
YG Previews New Song with Ty Dolla $ign and Kamaiyah in 4Hunnid Collection Commercial
YG shares an upcoming collaboration with Ty Dolla $ign and Kamaiyah and previews more 4Hunnid merch in new commerical.
YG Calls for Meek Mill's Release in New 4Hunnid Brand Video
The visuals also showcase 4Hunnid's fall/winter 2017 collection.
YG and Kamaiyah Reunite Onstage in Oakland, Move Past 4Hunnid Records Issues
After leaving YG's 4Hunnid label a few years back, Kamaiyah reunited with the Compton rapper on Thursday night during a concert in Oakland, CA.
