Gosha Rubchinskiy on Gender Norms, Youth Culture, and the Beauty of Russia

Though most of us are familiar with his high-end, skate-infused designs, Gosha Rubchinskiy is still somewhat of a mystery within the fashion world. The multi-hyphenate tends to shy away from the limelight and rarely gives interviews; maybe because he's too busy with his ever-expanding list of projects, including everything from fashion design to photography to publishing. But thanks to the latest installment of SHOWstudio’s In Fashion series, we now have a better understanding of the Russian creative.

Throughout the 50-minute Q&A, Rubchinskiy and host Lou Stoppard touch on a wide range of topics, such as his recent success in the industry, his obsession with youth culture, his design philosophies and inspirations, as well as being a leader within Moscow’s creative community.

If you’re a fan of Rubchinskiy's clothes, this is an interview you have to check out.