50 Cent Is Selling $100 Underwear

Though 50 Cent insists it’s difficult for he and other rappers like Kanye West to gain cred in the fashion business, that hasn’t stopped him from pursuing industry-related projects. His latest endeavor? A high-end underwear line that sells luxury briefs for $100 a pop. It's a pretty steep price, but in a recent Late Night interview with Seth Meyers, the entrepreneur gave some insight to the product and explained why everyone should own a pair—despite the expensive price tag.

Watch the interview below to hear 50 Cent sell Seth on the FRIGO Revolution Wear line, which was “hand-stitched” to comfortably hold your “man apples” (50’s term, not ours).