Image via Complex Original
These days, plenty of guys are trying to become Internet style sensations. From guys trying to get rich off a reblog to self-promoting dudes with a complete lack of self-awareness, there's never been a time where we've had so many men's style bloggers. But you can't go doling out advice and talking about cool things you like without at least looking the part.
That's why we've put together this handy guide. It contains all the staples you need to succeed in the cutthroat world of #menswear, where no one gets a break. Literally—no one has a break in their pants. Whether you're a broke menswear dog, want to take your style to the next level, or simply got it like that and only live luxe, it's never been easier to go from "bro" to "blogger-approved." Get off on the right foot with our #Menswear Starter Kit, and start dressing like a street style god.
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Chinos
Menswear Dog: Dockers Alpha Khakis, $68
Next Level: J. Crew 484 Chinos, $75
You Only Live Luxe: Incotex, $350
Chinos are one of the backbone of a #menswear wardobe. Switch them up with jeans and wear them slim, but not skinny. They go with T-shirts, button-downs, and yes, even your Jordans. You can't go wrong with khaki, but consider copping a pair in navy too.
Oxford Cloth Button-Down Collar Shirts
Menswear Dog: Brooks Brothers, $88 (3 for $225)
Next Level: Gitman Vintage, $165
You Only Live Luxe: Thom Browne, $320
To compete in the super-sprezzy world of #menswear, you're gonna need some beefy button-downs. Oxford cloth is known for its thick texture and casual feel. You don't need to iron these suckers, and the button down collar means you won't be popping them up anytime like a bro. Colors like blue and white are classic, and you should definitely have different kinds in your closet.
Unstructured Navy Sportcoat
Menswear Dog: Uniqlo, $80
Next Level: GANT Rugger, $595
You Only Live Luxe: Boglioli, $1,050
The blue blazer is #menswear's equivalent of the varsity jacket. You throw it on and it's like armor; no one can touch your steez. The key here is to get one with no padding and essentially unstructured, so it hangs naturally on your body. That way, you don't have to be so precious with it, and it'll only get doper the more you wear it.
Camo Pants
Menswear Dog: Dockers Camo Alpha Khaki, $64
Next Level: 10DEEP Riverside Pant, $124
You Only Live Luxe: Baldwin Ryan Digi Camo Ryan Trouser, $198
Welcome to boot camp. Camo has been reblogged to all eternity, and it's not going anywhere soon. The go-to uniform off #menswear neophytes is a pair of these, a navy blazer, and some proper footwear. Probably the easiest statement piece for any guy to wear, camo may fluctuate in popularity, but it'll never go out of style.
Chambray Shirts
Menswear Dog: Land's End Canvas, $49
Next Level: J. Crew, $98
You Only Live Luxe: Engineered Garments, $204
Need to ride that line between rugged and dressed up? Enter the chambray shirt. Believe us, every #menswear dude has a couple. They can dress up with a tie or be rocked untucked with the top buttoned fastened—like a proper cool guy.
Spread Collar Shirts
Menswear Dog: J. Crew, $80
Next Level: Hugh & Crye, $105
You Only Live Luxe: Ovadia & Sons, $265
Why dress to the nines when you can turn it up to 11? When it comes to classing up the game, a white spread collar shirt combines Italian-inspired style with a classic menswear staple. It really draws attention to the tie and everything else around it. It's almost like the glue that holds a suit and all its parts together.
Double-Breasted Suit
Menswear Dog: Suitsupply, $569
Next Level: J. Crew, $675
You Only Live Luxe: Paul Smith, $1,505; Trousers, $615 (Total: $2,120)
It isn't enough to have one suit, you need one to stunt in. The #menswear dude wears suits not because he has to, but because he wants to. So it better fit perfectly. You can break apart the jacket and the pants and wear them separately for more mileage. Rock the jacket with denim and chinos, or pair the pants with a leather jacket or military-inspired outerwear like M-65s.
Double-monk strap shoes
Menswear Dog: J Shoes, $200
Next Level: Allen Edmonds, $345
You Only Live Luxe: Mark McNairy, $498
Wingtips and plaintoe bluchers are cool and all, but in the world #menswear, one shoe reigns supreme: the double-monk strap. Inspired by shoes worn by real, actual monks, the buckle closure and simple silhouette is what makes these so bloggable. They look great with a suit, jeans, and just about anything. Throwing these babies on guarantees lots of Instagram likes—after all, you're in this for the followers right?
A Bunch of Ties
Menswear Dog: The Tie Bar, $15; The Knottery, $20
Next Level: Club Monaco, $70; The Hill-Side, $85
You Only Live Luxe: Alexander Olch, $150; Drake's London, $176
If you wanna be a #menswear dude, you don't have to dress up all the time, you just have to absolutely kill it when you do. The bowtie might seem like the obvious style choice, but don't be that guy. A bowtie screams that you're trying too hard to be stylish. Instead, build up a collection of neckties, and opt for silk knit ties, square-ended ties from brands like The Hill-Side, and perhaps even consider copping some high-end neckwear from Drake's London and Alexander Olch. When your tie costs as much as a shirt, you know you got it made.
Dad Jeans
Menswear Dog: J. Crew, $98
Next Level: GANT Rugger, $178
You Only Live Luxe: Levi's Vintage Collection, $240
For years, fools strived to break in pairs of raw denim, ruining numerous pairs of white shoes, white shirts, and white furniture, all in search of fades they could be proud of. And while wearing in a pair of jeans can be a rewarding experience, let's be real: In today's world, ain't nobody got time for that. It's okay to cheat and just go straight to copping a washed pair of denim. Just make sure the fit is clean and the jeans are fairly minimal—no gross back pockets or tacky looking hardware. Throw 'em on with a blazer and you'll be on your way to looking like a street style pro in no time.
Minimal sneakers
Menswear Dog: Vans, $45
Next Level: Our Legacy, $240
You Only Live Luxe: Common Projects, $398
Don't throw away the grails from your sneakerhead days. You can still work those into your wardrobe too, but you need some serious heat if you wanna be one of the cooks in the #menswear kitchen. That means some clean kicks. If you want instant cred on the Internet, just go for broke and cop a pair of Common Projects or Margielas. That'll get the Tumblr kids talking. Cult European brands like Our Legacy offer a good balance of price and design, while no one can really mess with tried-and-true classics like Vans Authentics.
Hair Products
Menswear Dog: Axe, $9
Next Level: Blind Barber, $18
You Only Live Luxe: Sachajuan, $28
That slick haircut isn't gonna keep itself parted. Learn to use hair product to keep your locks on lock. From simple pomade you can cop at the corner store to specialty products made from what has to be the tears of European models (definitely the reason it works so well), this is the stuff that'll keep you looking fresh between visits to the barber.
Token Streetwear Items
Menswear Dog: Black Scale, $38; HUF, $12
Next Level: Palace x Present London, $62; Supreme, $128
You Only Live Luxe: visvim, $460; visvim, $690
It's not enough to have some ill tailored gear in your closet. You gotta keep your street cred intact if anyone in the #menswear world will take you seriously. So mix in some streetwear items like snapbacks, HUF Plantlife socks, and other accessories to really get noticed. Guaranteed way to son #menswear herbs? Cop visvim. The uber-cool Japanese brand is so dope it managed to make John Mayer go from corny singer/songwriter to style icon/certified celeb smanger.
Custom Suit
Menswear Dog: Indochino, $379-$599
Next Level: J. Hilburn, $520-$850
You Only Live Luxe: Astor & Black, $650-$18,000
You know what's cooler than getting wasted? Getting BASTED. A custom suit is the ultimate mark of a #menswear dude. While going fully bespoke is gonna cost thousands of dollars, there are more affordable options, like made-to-measure. The difference between the two? Bespoke is a fully custom pattern and silhouette made just for you, while made-to-measure just modifies already existing patterns to fit you better. If you want something to fit absolutely, postively perfect, you're gonna need to drop serious dough for that.
A "Personal Brand"
Terrapin Stationers Twitter Calling Cards, $125
You've got the wardrobe down, now all you need is the blog. So go make your Twitter and Tumblr accounts and get to work. Maybe walk around SoHo or invest in a trip to Europe or Japan so you can become an overnight street style sensation. Take all the new knowledge that's been bestowed upon you and follow all your stylish dreams. You are no longer the douchey bro caterpillar you used to be, now you are a super-steezy #menswear dude. Congratulations. The world is yours.