Tommy Hilfiger pushes the limit in a new Formula 1 capsule in partnership with the Cadillac F1 team.
Inspired by Miami, where the upcoming Grand Prix will be held on May 3, the iconic fashion brand has unveiled its fanwear capsule that carries exhilarating race car energy.
Representing Miami on the apparel are colorful graphics of palm trees, the city’s skyline, a Formula 1 car and a glossy ‘Miami’ emblazon.
“We wanted to celebrate our first home race with fans by combining Miami’s energy with the team’s momentum in a spirited, wearable collection,” said Cassidy Towriss, Chief Brand Advisor, Cadillac Formula 1® Team.
“The Tommy Hilfiger Miami fanwear capsule offers a fresh, fan-first way to mark the Miami Grand Prix, bringing together the vibrant design and colors of Miami while honoring the key pillars of our Formula 1® story — the cars, the team and our drivers.”
The capsule is now available on the Tommy Hilfiger website, the Cadillac F1 website, select Tommy stores and wholesale partners.