For Valentine's Day, Reformation reintroduces Pete Davidson as the brand's "official boyfriend."
The actor-comedian, who's dated the likes of Ariana Grande and Kim Kardashian, has gone tattoo-free for the Reformation holiday campaign, where he's dressed in a limited edition 'Official Boyfriend' Chad Crewneck sweatshirt, 'Official Boyfriend' white boxer briefs, and a crisp matching tee.
In an accompanying campaign video, Davidson takes on the role of 'The Perfect Boyfriend,' where he joins his girlfriend in a store and showers her with compliments and affection.
"See I'm not trying to be perfect. Why would you want to be? I'm just putting in the work to make the world a little better," a triumphant Davidson concludes.
In addition, Reformation has launched a 'Romance Collection' with dresses and accessories for women.
Last week, the Dog Man star appeared on Late Night With Seth Meyers, where he shared plans to remove his "dumbest" tattoos by 40 years old.
"I got a collection of cartoons smoking blunts," he said around the 5-minute mark of the video below. "A Muppet smoking a blunt and the Tootsie Pop owl smoking a blunt–which is weird 'cause I wasn’t even old enough to be around for that cartoon, that commercial."
