AXE is stepping up its game with streetwear brand MARKET.
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In time for cuffing season, the brands have linked up for the limited edition Stealie Hoodie, available to cop on the official MARKET website. Limited to 200 hoodies in sizes S-XXL, the piece is scented with AXE Blue Lavender from their recent Fine Fragrance Collection, with Lil Baby their as spokesperson. Retailed at $95 USD, the Stealie Hoodie is perfect for a partner who wants to cozy up to AXE's subtle mint, orange blossom and creamy gelato notes of the AXE Blue Lavender scent.
“MARKET is a brand rooted in experimentation and pushing the boundaries of creativity, and this collaboration was especially exciting because exploring scent as a medium was totally new for us, said MARKET founder Mike Cherman in a press release. "We’re always looking for new, creative ways to engage with our audience and just make things that are memorable — and designing the “Stealie” hoodie was all about bringing apparel and fragrance together in a way that we’ve never done before.
The Stealie Hoodie will be available for purchase beginning Dec. 14.
