Kid Cudi and ASAP Nast Tapped Up for 10x10 Off-White™ Icons Campaign

Kid Cudi and ASAP Nast are just a couple of the notable figures who have been tapped up to be a part of a new Off-White creative project.

Founded by the late Virgil Abloh, the fashion brand has launched its inaugural 10x10: Off-White™ Icons Reimagined series, which sees 10 names from across music, fashion and art brought onboard to unveil a round-up of new Off-White products that will be released over the next year.

The project — which also includes names like Australian creative director Ava Nirui and photographer Renell Medrano — is a continuation of the Off-White blueprint while creating a new playbook among different perspectives.

According to a press release, each "10x10 creator had an existing relationship with the brand." "They had knowledge of and respect for Off-White™ codes but also, critically, all brought a strong point of view, rooted in courage and fearlessness," it explained.

From May 2026 through April 2027, a global series of events will be held to celebrate the project, along with releasing exclusive products.

It was announced earlier this month that Virgil Abloh’s Off-White x Air Jordan 1, now known as the Virgil Abloh Archives (V.A.A.) x Air Jordan 1, is officially coming back.

It's set to be the first global release from the Virgil Abloh Archive, which is a collection of over 20,000 objects from Abloh’s creative practice.

The all-white version of Abloh’s Air Jordan 1 collab followed the “Chicago” colorway from The Ten collection, and originally released as a European exclusive sneaker in 2018. The 2026 edition of the Virgil Abloh Archives x Air Jordan 1 (AA3834-100) features all of the signature elements of Abloh’s work with Nike, including the exposed layers of the tongue, orange tab on the Swoosh, and “AIR” lettering on the midsole.