Two of Paris's most iconic institutions have joined forces. Casablanca and Maison Ladurée officially launched a collaboration blending summer ready-to-wear, accessories, co-branded macarons, and a dedicated campaign film.
Available now on the Casablanca Paris website and at the brand’s flagship stores, the collection merges fashion and indulgence, bringing together ready-to-wear pieces and tempting French pastries.
The collaboration is also intergenerational, as Casablanca was founded in 2018, 150 years before the emergence of Ladurée. Featured extensively in a tea time-themed campaign, the layers of Casablanca pieces complement the appeal of Ladurée treats, like the elegant Silk Satin Shirt ($1065 USD), Silk Scarf ($215 USD) and ribbed Embroidered Hooded Sweatshirt ($710 USD).
“As someone who grew up in Paris, Ladurée has always felt like a true institution to me – an iconic establishment tied to so many memories of celebration, from gifting cakes as a ritual to breakfasts with loved ones. As kids, it almost felt untouchable,” said Charaf Tajer, founder and creative director of Casablanca.
“There’s a natural synergy between our two worlds: a shared attention to detail, a classic yet colourful palette, and above all, an appreciation for beauty and joy. It’s a real honor to collaborate with them.”
See capsule selects below.
