Style

11 Brands Your Favorite Rappers Would Wear If They Weren't Wealthy

If your favorite rappers didn't make bank, how would their personal style be affected?

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When a rapper can finally say "WE MADE IT," unless their management and label is screwing them, it typically means a bigger bank account. And with more money in the pocket means hip-hop artists stocking their closets with a variety of designer and brands that the regular layman can't even touch unless they're making terrible financial decisions.

In a bizarre-o world where today's biggest rappers aren't raking it in, we've gone out and tried to decipher what these dudes might decide to wear if they hadn't had that big album or the club anthem. Sure, some of these guys may have already worked with or worn some the brands we're suggesting for them, but that doesn't mean they necessarily rely on them for the bulk of their wardrobe, or even wear them today. Take a trip to a time and place where your favorite rappers aren't flush with cash to see 11 Brands Your Favorite Rappers Would Wear If They Weren't Wealthy.

Rick Ross

Brands: Russell Athletic, Champion, Tommy Bahama

Ross' style is twofold. On the one hand he's the boss of MMG, and is a big-money professional (with clothes to match). On the other, he's clearly a man who likes to let it all hang out and be comfortable. There's nothing wrong with either of these lifestyles, but they're two separate worlds. For a setting that requires a shirt with a collar, Tommy Bahama is the perfect mix of formal, casual, and the Miami/tropical lifestyle that Ross has dedicated himself to. When it's time to chill at the crib, he's back in his Champion sweatsuits chomping on pears. Either way, Ross would still look like a cozy boss even if he wasn't enjoying his Wingstop money.

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Kanye West

Brands: John Elliott + Co., A.P.C., Zara

It's hard to imagine Kanye not wearing designer goods even if he wasn't making Yeezus/Yeezy/Yeezi money. Kanye's own A.P.C. collection aside, we could see wearing the Touitou's simple, upscale designs on Kanye's back—just styled in a way that only he could pull off. It's also no secret that Kanye loves Céline…and even shouts out the Zara copies (affectionately known as Zéline). Granted, aside from Yeezy's likely incorporation of basic luxury joints from John Elliott + Co. and A.P.C., he would undoubtedly thrive on the runway recreations that we “normal folk” can pick up at our local Zara and H&M.

Jay Z

Brands: Mitchell & Ness, 10.Deep

Tom Ford wasn't the first to realize that Jay (and by extension, Bey) was all about jerseys. Granted, the Jay of today is his own mix à la Brooklyn meets Barclays businessman, but we don't doubt that Hov would be out in archival Mitchell & Ness fitteds and streetwear like 10.Deep's reworked jerseys and contemporary tees and sweaters if he wasn't running an empire.

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Pharrell

Brands: Brixton (for hats), Neff, The Hundreds

Skateboard P has always been about his colorful streetwear—he's been the de facto American ambassador for the movement since the middle of the last decade. You can bet that if Pharell wasn't dropping his hard-earned money on colorful Stan Smiths, archival Vivienne Westwod hats, and exclusive BAPE, he'd be hitting up graphic skate-meets-streetwear brands like Neff and The Hundreds.

Drake

Brands: Penfield, Columbia

Canada is cold, and if “The Motto” music video is any indication, Drizzy likes the upscale versions of normal outerwear labels (see: North Face Purple Label). With the money that comes from ruling the 6, Drake would likely reach for outerwear labels that replicated the work that big names like Canada Goose have done—just with a little less damage to his wallet. Columbia certainly comes to mind, along with the respectably priced Penfield. Columbia has the heavy duty, but classic, outerwear covered (don't say you couldn't see Drake in a throwback “Bugaboo” ski jacket), and Penfield carries with it mild Roots vibes, a label that Drake has already collaborated with.

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Lil Wayne

Brands: Vans, Obey, Black Milk

Not much would change about Weezy's style if he found himself raking in a regular paycheck. At this point, he dresses himself in brands that aren't too far removed from your local mall's Zumiez. But that said, only Tunechi could pull of insanely skinny (but also insanely baggy) pants. If he wants crazy tight bottoms, he may just cop leggings from Australia's Black Milk and tuck them into his Supra Spectres or Vans Sk8-His. Sure, he'd be going for some ladies leggings with some insane prints on them, but it wouldn't be the first time he wore women's pants.

Migos

Brands: Affliction, Ed Hardy

Without the “Versace” money, it's unlikely that the Atlanta trio would be able to afford…well, Versace. Considering that Migos loves the ostentatious and baroque Versace—and FOH if you have a problem with it—it makes senses that the group would Jump like Jordan at another wild, heavily-branded, in-your-face label like Ed Hardy or Affliction. Even though those brands are universally banished to bargain bins for their over-the-top designs, that just means there's more rhinestone shine and tattoo-graphics for Migos to stunt in.

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French Montana

Brands: Alternative Apparel, Hanes, Uniqlo, K-Swiss

French Montana is the leader of the Coke Boys, so why not translate the all-white-everything movement to his apparel. Even if French existed in a lower tax bracket, he'd be copping basic brands like Uniqlo, Alternative Apparel, Everlane, and even Hanes, but best believe that every inch of his body would be draped in nothing but snow white. Finish it off with a pair of icy K-Swiss Classics and a gold Flud watch and he'd keep the head-to-toe yayo look flowing without dropping serious money.

Snoop Dogg

Brands: Jungmaven, HUF, Birkenstocks

Snoop likes to smoke, duh. Playing to that persona, why wouldn't Snoop want to pay homage to one of his favorite pastimes with his wardrobe if he wasn't cashing serious checks since the early '90s. The HUF plant life socks are already super popular, especially considering that he already collabed with the brand on a pair of his own, and an easy addition to anyone's wardrobe. But with Snoop currently working his side hustle with Happy Socks, we're wondering if Snoop would be adding basic Birkenstocks and Hippie Shop hoodies as his personal “smoking jackets” if he didn't have a foundation of major hits stretching all the way back to the early days of hip-hop.

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A$AP Rocky

Brands: Topman, COS, Bloodbath

Rocky already wore Topman to last year's Met Gala, so it's not hard to argue that he'd be right at home picking out pieces from the British retailer if he wasn't making bank. And when he's not pulling off those racks, his “Fashion Killa” tastes could easily be satisfied with the upscale-meets-affordable minimalism found in Swedish brand COS. While he's recently sworn off the labels #BEEN TRILL# and Hood By Air, he certainly hasn't dropped indications of either brand's aesthetics, including plenty of black. It's more than likely that if he never jumped into the designer labels, he'd be swearing by other shadowy streetwear labels like Bloodbath.

Sean “Diddy” Combs

Brands: Sean John

Yes, Diddy is the man behind Sean John, but take a step back and look at the label's offerings and you'll see how the label is basically his current style offered at a lower price. Generally speaking, Sean John has always been a lifestyle brand, focused on bringing luxury and quality into the once streetwear exclusive “urban” market. Considering you could say that Diddy's innovations in the music business also apply to the clothing business, it's not a stretch to imagine that Diddy would be wearing a tailored Sean John suit if he hadn't signed Biggie or was in the business of “making” several (and unfortunately universally unsuccessful) bands.

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