Image via Complex Original
When a certain brand catches on in the celebrity world it spreads like wildfire. Virgil Abloh, creative homie of Yeezus West and bonafide influencer in his own right, should be feeling pretty good about his clothing label Off-White right now. As he gears up to drop the brand's spring/summer 2015 collection, titled Moving Still, A-listers have been showing their appreciation for his labor of love on a consistent basis of late. From extended G.O.O.D. Music inner circle family to random celebs that are on their streetwear shit, Off-White is everyewhere these days. Scroll down to see which of your favorite stars are riding the wave. This is A Recent History of Celebrities Spotted Rocking Off-White.
Rihanna
When: July 2014
Where: Headed to the studio in West Hollywood
The queen of pulling off men's streetwear is actually rocking a piece from the women's line in this instance.
Travi$ Scott
When: April 2014
Where: Unknown live show
An extended family member like La Flame probably gets laced with more Off-White, Pyrex (R.I.P.), Ye-PC and the like than he can wear in a lifetime.
Beyoncé
When: March 2014
Where: Backstage at Coachella
The Hipster Bey who usually shows up at music festivals sat this Coachella out in favor of street luxe Yoncé.
Theophilus London
When: March 2014
Where: The Fader Fort at SXSW
If this shot isn't used in future Off-White ads, then wow, biggest missed opportunity ever.
Carmelo Anthony
When: August 2014
Where: Klein Constantia Winery
It ain't nothing to get that grill meat scent in your $485 denim shirt from Off-White's debut collection when you just inked the $122 million contract.
Future
When: April 2014
Where: Private listening party at Pressure Point Studios in Chicago
Future Hendrix threw some Saint Laurent pants with the favored field jacket to go full hypebeast during his listening session.
Drake
When: February 2014
Where: "Would You Like A Tour?" show in Paris, France
Champagne continues his bid to step his swag up with an assist from Virgil "The Don."
Jay Z
When: May 2014
Where: “Run” trailer
Wait, was Bey wearing Jay's jacket earlier or did Jigga swaggerjack?
Swaggy P
When: June 2014
Where: His own birthday party
No surprise here. But if Swagger P wants to stand out in hyped gear then he better not invite those two attention-seeking clowns to his crib ever again.
Kylie Jenner
When: June 2014
Where: NYC
The field jacket is perfect for those times when the paparazzi is in your face and you just can't even.
Sky Ferreira
When: May 2014
Where: "I Blame Myself" video
It's deeper than the rap (and rap-adjacent) world, and it's deeper than menswear. The women's line of Off-White is poppin off in the pop world too. Your boy Virgil's out here.
2 Chainz
When: May 2014
Where: The Truth with Elliott Wilson interview
This may be one of Tity's favorite pieces of the year; he's been seen rocking it on at least three different occasions.
Chris Brown
When: July 2014
Where: On DJ Khaled's video set
Appropriate that CB wore the field jacket while he and Khaled are plotting secret maneuvers.
Kanye West
When: July 2014
Where: GQ cover story
Yeezy, ever the loyal friend, made sure to rock a piece from his little homie's collection in his big GQ spread. Even if it was layered under a sweater, a fashion credit is a fashion credit.
Virgil Abloh
When: July 2014
Where: Interview with CR Fashion Book
Well, duh. But Virgil's promotion of his own brand never comes off as tacky—he rocks it too well. We'd expect nothing less from a fellow swag lord in Yeezus's royal court.