Every label worth knowing about has its own mantra. 11 by Boris Bidjan Saberi, or 11byBBS for those familiar with Boris' work, describes itself as "A street minded philosophy that provides a functional and durable clothing conceived for a daily use." Set in a repurposed space that you access via a secret passage within the mainline boutique, you can't even see the 11byBBS collection without considering how mystery and allure functions in the interest of fashion.
Following the success of the initial Boris Bidjan Saberi flagship shop, the brand's design team opened the doors to its 11byBBS line a couple of days ago on Sept. 11. Occupying 1,500 square meters in the basement underneath the original collection store, the 11 shop is a physical mirror to the line with industrial lighting and features as well as polished concrete flooring. The complete 11 line will be stocked along with the commemorative diptych skateboard decks and the limited 11 MASTER NUMBER collection.
To get to the speakeasy-like space head to 494 Greenwich Street in New York City. Otherwise, the full collection and more is available to check out on the brand's official site as well.
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