Design Studio PJADAD Creates Mini Cityscape Using Edible Materials for Atelier Food

Building blocks of cheese, beetroots, carrots, and more.

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Image via Complex Original
Complex Original

Using food ingredients including onions, broccoli, cabbage, cheese, and beetroot, Stockholm-based creative agency PJADAD (Petter Johansson Art Direction and Design) has built a gridded cityscape model to represent Atelier Food. "Still Life" was produced as part of developing a brand identity for the Swedish restaurant, that also conducts workshops by various professionals such as chefs, artists, scientists, and entrepreneurs. The layout of food blocks and pieces seems to represent a network comprised of the multifaceted functions of edible components.

[via Dezeen]

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