Urban Outfitters Stores Will Soon Sell Pizza

It looks like Urban Outfitters will cement itself as the ultimate hipster Mecca by opening pizza shops in its stores.

The retailer has recently purchased the Philadelphia-based pizza restaurant Pizzeria Vetri and its parent company, with plans to offer the food in some of its locations, reports Philly.com. After a financially tough year, it hopes the new offerings will increase foot traffic and the amount of time shoppers spend in the store.

Urban Outfitters has previously opened in-house restaurants, coffee shops, and bars, in its various locations in an effort to make the retail experience more experiential.