Image via Complex Original
Every year on the first of April, brands and companies join the holiday fun and produce hoaxes and pranks to get into the spirit. Some people enjoy them, and others are annoyed by them, but you can't deny that it's always fun to ask "What If?" and imagine if these products actually existed.
Truth is stranger than fiction, which is why some of these hoaxes are totally believable. BAPE x adidas Yeezy Boosts? Why not? A dating app for hypebeasts? Seems like something that would actually exist. Check out our round-up and have a good chuckle at The Most Hilarious April Fool's Day Pranks About Style and Sneakers.
North West's Vogue Kids Cover
Where it appeared: Fashionista
Fashionista published a blog post announcing the release of a new Vogue supplement titled Vogue Kids with cover star North West. Though not totally out of the realm of possibility the post was indeed a hoax, playing on the ridiculous prominence of the toddler at Fashion Week.
VFILES x Margiela Interview
Where it appeared: VFILES
This prank video depicts an interview with the notoriously reclusive visionary Martin Margiela.
Miz Mooz Selfie Shoe
Where it appeared: Miz Mooz
Miz Mooz posted this rediculous video that set the internet ablaze as many people believed the prank. The video takes the absurd trend of the selfie stick and makes it even more ludicrious.
Barneys Goes to the Dogs
Where it appeared: Barneys
Barney's posted a prank version of their series Locked in Barneys that featured a multitude of adorable pups frolicking through the store.
BAPE x adidas Yeezy Boost
Where it appeared: Sneakers Addict
Kanye's recent sneaker release was the subject of this prank post.
yeezyJet
Where it appeared: High Snobiety
Satorizing Kanye's sudden prominance in every aspect of pop culture, this prank imagines the rapper purchasing a jetline to complete his kingdom.
Sleeveless Muscle Dress Shirts
Where it appeared: Hugh & Crye
Retailer Hugh & Crye appalled readers by posting about their new “Muscle Shirts.” The disgusting shirts appeared to retail for $75 but thankfully were simply the product of an April Fool's joke.
Hypebae Dating App
Where it appeared: Hypebeast
Those of you hoping to find the perfect girl to attend the latest Supreme drops with you on Hypebeast's new app will be disappointed to learn that the post was a prank.
Vibram FiveFingers x Supreme
Where it appeared: Funny Or Die
Supreme drops some crazy collabs sometimes, but this forthcoming collaboration with Vibram FiveFingers was wholey fictional.
Kanye West-Designed Water Bottle
Where it appeared: Complex
Inspired by a clip from Kanye's interview with Zane Lowe where he says he is into more than just clothes and gives “water bottle design” as a strange off hand example, this prank post takes Kanye literally and applies his branding vision to a waterbottle.
Riccardo Tisci x Nike Cast
Where it appeared: Sneaker Freaker
This hilarious post imagines the release of a new nike silhouette.
BMW UK Motor Mouth
Where it appeared: BMW
BMW announced a fictional line of mouth guards for rugby players, promising the same impact protection as BMW drivers and made of the same material as the car's door seals.
Honda Selfie Car
Where it appeared: Honda
Honda horrified the Internet by announcing an all new HR-V Selfie Edition. The imaginary car boasts ten exterior and interior cameras for all your selfie needs.
Motorola Selfie Stick
Where it appeared: Motorola
The selfie stick was a prime target for April Fool's jokes this year, Motorola got in on the fun with a video promoting their new hand crafted leather artisan selfie sticks.
Pyer Moss Chancleta
Where it appeared: Pyer Moss
Pyer Moss released a promo for their latest product the Pyer Moss Chancleta on Instagram. Luckily, the post is just a joke since founder Kerby Jean-Raymond's dope brand would never push a product that whack. Kerby sat down with Complex to talk about the label and creating a business here.
Re Undies
Where it appeared: Me Undies
Underwear brand Me Undies posted a prank video for their new service Re Undies. The hilarious video showcases a new recyclable underwear program that nobody in their right mind would want to take part in.
Clip-in Man Bun by Asos
Where it appeared: ASOS
ASOS tweeted this whimsical new product that makes fun of the latest trend in men's hair, calling it a “game changer”. While many people fell for the hoax, it was indeed a prank.
Bluetooth Adjustable Heels by Ted Baker
Where it appeared: Ted Baker
British label Ted Baker posted a photo on Instagram advertising their new technological heels. Said to be the next advancement in wearable tech, these shoes were meant to have heels whose height could be adjusted with one's phone via Bluetooth. Sounding more science fiction than fashion, the post was a comical prank.
Whopper Fragrence for Men by Burger King
Where it appeared: Burger King Japan
This hilarious prank video and ad by Burger King Japan promotes a new perfume for men scented like the restaurant's famed Whopper burger. What's more is that the fragrance will actually be available in Japan for one day only on April Fool's Day for $40.
Samsung Galaxy Blade
Where it appeared: Samsung
Samsung got in on the April Fool's fun by posting a new phone model entitled the Galaxy Blade that also serves as a knife for chefs.
Google Panda
Where it appeared: Google
Google has notoriously been a long time prankster. This year, alongside installing a playable version of Pacman in Google Maps and making their search engine backwords, Google annouced plans for their new program Google Panda, which featured a wearable Panda toy through which you search Google.
Hunter Boots for Dogs
Where it appeared: Hunter Boots
Hunter Boots unveiled their newest line of footwear through this Instagram photo. The brand photoshopped their boots onto a loveable pug to annouce their new line of footwear for dogs. Sadly, the image was an April Fool's joke.
Jeremy Piven is Selfridges' new CEO
Where it appeared: Selfridges
The English brand announced that Entourage Star Jeremy Piven would take over as CEO. Piven plays the store's founder in the television series Mister Selfridge.
Immortalizing Kim Kardashian's Skechers Endorsement
Where it appeared: Complex Sneakers
Complex Sneakers writer Pete Forester waxed nostalgic about Kim Kardashian's Skechers deal as "the Most Significant Sneaker Moment of All Time." Commenters who didn't get the joke strongly disagreed.