Walmart’s The Nuevolution Project is here to put Hispanic-owned streetwear labels on the map, offering the Wish Me Luck and Roberto Lugo lines at affordable prices that celebrate these visionary culture drivers on their own terms.
Founded by Alex Ordonez and Sam Dameshek, Wish Me Luck makes premium, affordable T-shirts, hoodies, trucker jackets, and hats. Drawing on their own dreams, and dreamers everywhere, Wish Me Luck apparel and accessories feature sporty graphics and inspirational messaging for everyone who’s ever dared to hope and put it all on the line.
Not to be outdone, Philadelphia graffiti artist and ceramicist Roberto Lugo offers budget-conscious streetwear and homegoods. His eponymous line includes hoodies, joggers, resort shirts, mugs, and candles that reference his big city background and Puerto Rican heritage to create standout visual stunners that are packed with style. For Lugo, accessibility is key, making him a perfect partner for Walmart’s The Nuevolution Project.
Whether you want to buy something for yourself or a friend, The Nuevolution Project has something for everyone at attractive prices.
Shop The Nuevolution Project in person or online only at Walmart