Rains has opened its 30th flagship store in New York City.
The new location on Madison Avenue was designed in collaboration with the Swedish design studio Stamuli. The Danish company’s NYC brick-and-mortar store will sell both its iconic styles and seasonal collections.
“Designed as an immersive experience, the store transports visitors into the heart of RAINS’ ethos, where utility and style are inextricably linked,” a press release states. “The combination of the grid patterns, stainless steel, and frosted glass create a visually striking environment that balances rugged industrialism with understated sophistication.”