Model Nara Smith Cooks Up a 'Delicious Red Marc Jacobs Tote Bag' From Scratch in New Ad

The campaign video showcases Smith's culinary skills.

July 22, 2024

Zoë Kravitz in a stylish off-the-shoulder black sequined gown, standing in front of ornate doors at an event — Photo by Darren Gerrish/Getty Images
Darren Gerrish / Getty Images

Nara Smith is queen of the kitchen, and she proved it once again when she made a Marc Jacobs purse from scratch.

Well, that’s the joke at least. In a new Marc Jacobs campaign, the TikTok influencer and model—who is known for her intricate cooking videos and what some have dubbed "trad wife content"—is seen in her kitchen whipping up a “delicious red Marc Jacobs tote bag.”

So, she mixes together flour, eggs, water, and red food coloring, and starts kneading the dough into a tiny tote bag. After spending sometime in the oven, she takes out the red bag, and slings the fully formed purse on her shoulder.

The leather tote bag is available now on MarcJacobs.com, and comes in a variety of sizes, ranging in price from $325 to $450. There’s also a tote bag charm (the tiny tote bag from Smith’s video) that retails for $125.

Outside of "baking" tote bags, Nara and her husband Lucky Blue Smith have posted videos showing themselves making sunscreen and toothpaste, which experts have warned against doing.

Check out the Marc Jacobs ad up top.