November is going to a big month for The Weeknd.
On Tuesday, the Toronto singer announced he will launch a series of pop-up shops in support of his third studio album, Starboy, which is scheduled to release on Nov. 25. There aren’t many details on what the events will deliver, but judging by his previous XO-designed merchandise, we’re sure there will be plenty of heat. Monochromatic, graphic-heavy, streetwear heat...assuming he doesn’t stray from his typical formula.
According to his social media posts, the Starboy pop-ups will go down from Nov. 4-6. The Weeknd has instructed his fans to sign up on his official web-store to receive additional information on the upcoming shops. So we’d recommend doing that ASAP.
The announcement comes about a month after The Weeknd confirmed his partnership with sportswear giant Puma. In addition to holding the title of brand ambassador, he will also serve as its creative collaborator, incorporating his signature aesthetic into a range of apparel and sneakers. The inaugural PumaXO collection is expected to drop sometime in 2017.
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