Brain Dead is looking to use its connections for a good cause.
The Los Angeles-based creative collective has called on its previous collaborators to show their support for black and LGBTQ organizations. Brain Dead made the request in a recent Instagram post, tagging big-name brands like The North Face, Converse, and Carhartt WIP.
"If you talk with us, walk with us ... we have collaborated with so many amazing brands since the day we started," Brain Dead wrote. "We are now asking these brands to team up with us in creating new ways to help out the cause at hand. We ask @thenorthface @carharttwip @converse @reebokclassics to match our donation or work on a project with or without us to raise money or awareness for this cause. I reach out to these brands because we back them and we know they do amazing things! Lets stop strategizing and just activate the fucking voltron! Let’s go!"
The request comes just days after Brain Dead released the "We Are One" collaborative tee with Dev Hynes. All proceeds from the T-shirt sales are being donated to The Movement for Black Lives and the LGBTQ Freedom Fund.
Several days after the tee dropped, Brain Dead announced it had made a total of $500,000 in sales; however, the brand clarified in the comments section that not all the sales came from the "We Are One" design.
"... To be transparent it’s also the masks that we are donating to bail fund. And some of was people buying our normal product (but very little)," the brand wrote. "We are also just subtracting the cost and we are donating the production cost too!"
It's unclear how much of the total sales came from the "We Are One" T-shirt.
Brain Dead, Freshjive, Fear of God, Online Ceramics, and Chinatown Market are just some of the many brands that have used their resources help support black communities and causes. Each of those companies have dropped charity tees in wake of the nationwide protests spurred by the death of George Floyd.
Related Stories
UPDATE: These T-Shirts Are Helping Support the Black Lives Matter Protests
Here is a list of inspiring T-shirts that brands are selling in an effort to aid the Black Lives Matter movement, protests, and initiatives across the country.
Here Are Ways to Support Black Lives Matter Protesters and Help Call for Justice
People around the country are flooding the streets to protest the killing of George Floyd and Complex has compiled a list of ways you can support this cause.
Pyer Moss Shows Black Lives Matter With a Powerfully Simple T-Shirt
Kerby Jean-Raymond, Pyer Moss' designer/founder, talks about his decision to sell the "They Have Names" T-shirt design.
